2nd annual meeting of TRACE: Workshop
Consumer perceptions, Choice and Behavior
ICT PRAGUE CZ
24 April 2006
14.00 – 14.10
Welcome
Jana Hajslova (Institute of Chemical Technology, Prague, Cz)
Introduction of Workshop topic
George Chryssochoidis (Agricultural University of Athens, GR)
14.10 – 14.30
Measurement of consumer behavior with respect to food. How to go beyond the limits of surveys ?
Georges Giraud and Corinne Amblard (Enita, Clermont-Fd, F)
14.30 – 14.50
Consumer risk attitudes: Implications for trust and traceability
Lynn Frewer and Wendy van Rijswijk (WUR, Wageningen, NL)
14.50 – 15.10
Central aspects of a sustainable philosophy in the food industry – Results of the European project marketing sustainable agriculture (sus-chain)
Caroline Bauer and Burkhard Schaer (Ecozept, D)
15.10 – 15.40 Coffee Break
15.40 – 16.00
Consumers and learning
Olga Kehagia (Agricultural University of Athens, GR)
16.00 – 16.20
Consumer needs after food crises and large retailers strategy in Italy
Cristina Mora, Davide Menozzi, G. Faioli (U Parma, I)
16.20 – 16.40
An approach of interaction between consumer perception and food industry perspective
Pilar de Carlos, Julian Briz and Isabel de Felipe (UPM, Madrid, E)
16.40 – 17.00
Consumer behavior research: The view of a marketing research agency
Hellas Saltavarea (HRH, Athens, GR)
Workshop evaluation
- Workshop set-up
- Evaluation of workshop II received from workshop attendees 6 months after the workshop
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